MEDIA TRACKING

See the bigger picture

Media Tracking empowers you with a complete view of physician (HCP) and patient media engagement across all screens, from TV to social media. You gain real-time insights into engagement, sentiment, and impact to optimize your campaigns for maximum success.

Unify your media efforts

Digital Tracker

Know exactly what HCPs see across all channels
Uncover hidden patterns and competitor insights
Benchmark your performance and craft targeted campaigns
Eliminate fragmented and siloed media measurement

TV Tracker

See what patients truly watch on TV

Custom panels match your target audience

Track real-time viewing across all platforms

Hyper-target ad placement for maximum reach

Digital Tracker

TV Tracker

See the whole picture with Digital and TV together

How your media strategy drives business outcomes.
Insight into sales funnel growth, brand perception, and multi-screen activity
Benchmarks to use against competitors and refine your strategy
Where HCPs and patients engage with your brand
What truly resonates with your target audience
The effectiveness of your campaigns across all channels

Digital recall? Oncologists see dozens of online ads every month but only remember a handful — study

Oncologists are people too — but just like many people, they've become somewhat immune to online advertising. A new ZoomRx study found that oncologists encountered a median of 54 different pharma brands in banner ads every month.

Bristol Myers dominates list of the most seen ASCO display ads, muscling out Merck and Pfizer

Bristol Myers Squibb went big on display ads at this year's American Society of Clinical Oncology (ASCO) annual meeting. That is one of the takeaways of ZoomRx's analysis of the online activities of oncologists, which showed promotions of Bristol Myers' cell therapies Abecma and Breyanzi were the most seen ads.

What people are saying

"For our competitive landscape, digital insights into how we stack up against our competitors is crucial in optimizing our reach to the target audience. ZoomRx plays a critical role in providing competitive insights for us. We greatly appreciate not only the rigor of their analytics capabilities and expertise but also their customer service oriented mindset. The ZoomRx team of talented strategists and analysts are always keen on meeting our needs and providing actionable insights. I highly value our partnership."

Associate Director of Digital Marketing, Exelixis

Expand your view

See the whole picture; make better decisions. Schedule a demo today and unlock the power of Media Tracking to transform your media strategy and results.

See the bigger picture

Unify your media efforts

Digital Tracker

TV Tracker

See the whole picture with Digital and TV together

Digital recall? Oncologists see dozens of online ads every month but only remember a handful — study

Bristol Myers dominates list of the most seen ASCO display ads, muscling out Merck and Pfizer

What people are saying

Expand your view

APPROACH

PERSPECTIVES

PANELISTS

CAREERS